Cult Wine Club

The Cult Wine Club Hedonic Tonics for the True Believer

Sunday, March 20, 2005

The Sermon on The Meat

Brothers and sisters, on this glorious Sunday morning the Wine Evangelist is moved to deliver a sermon on the topic of one of America’s most casually and unquestioningly accepted crimes against the senses. The fact that today is a Sunday makes it especially appropriate to deliver instruction on this topic.

My flock, across this great land tonight, so many Americans will sit down to a lovely communal meal, perhaps enhanced by a soul-thumping selection from
The Cult Wine Club. This meal, so lovingly prepared by that stalwart steward of hedonism you call Mom or Dad, will be blemished by one small detail.

Regrettably, this meal may feature gray, overcooked meat.

Now just for a minute, allow the Wine Evangelist to share a small detail with you about his own personal family life. Today, in his small trailer in American Canyon, California, The Wine Evangelist does not do very much entertaining. Mostly he entertains only thoughts, and hatches plans for establishing the
Dominion of Pleasure.

But there was a time where he was responsible for the preparation of viands and sundry meats at family events, and regrettably this was a source of conflict, reprehension, and yes, even shame in the Wine Evangelist’s ‘old’ life. You see, my children, I have always enjoyed my meat - be it squab, turkey, pork loin, guinea hen, lamb, or Prime Rib – cooked rather rare. I realize now that I enjoy my meat this way BECAUSE IT IS THE ONLY WAY MEAT SHOULD BE PREPARED. You are so instructed. In an effort to enlighten my family, particularly those belonging to “The Greatest Generation,” on the pleasures of juicy, tender, immensely savory rare meat, I have prepared the Sunday or Thanksgiving roast in this fashion. Poultry and pork preparation, in particular, are in greatest need of reform.

Invariably, this led to conflict in The Wine Evangelist’s life. Many family members, in particular members of “The Greatest Generation,” objected strenuously to this culinary choice. They inquired about the availability of a microwave. They delivered sermons of their own on the topic of foodborne disease, and offered cautionary apocrypha gleaned from a lifetime immersed in the culture of asceticism. So frightened by the prospect of properly prepared meat, some threatened to “go vegetarian tonight.”

That was when I, your servant, realized that not every American family could be saved from overcooked meat. This is a lifestyle choice like any other, brothers and sisters. You can lead a hog to the
mud-patch, but you cannot make him wallow.

And I can lead you to a wine, for example this 2000 Hendry Ranch Zinfandel I am currently enjoying in generous draughts, but I cannot make you buy it. I can show you its effulgent blackberry fruit, its bulging cabinet of your granny’s baking spices, its hedonistic, jaunty posture in the glass, but only when you join this Pleasure Ministry called The Cult Wine Club, this Day-Glo colored bus bound for The Dominion of the Senses, will you be seduced by wines like this. You are so instructed. Welcome aboard.

Your Brother in Dionysus,

The Wine Evangelist

Friday, February 18, 2005

First there was wine...

Brothers and Sisters, mark your calendars. Today is the first day of the rest of your sensual life. If you love great wine, and love the ease and modern convenience of a monthly, bimonthly, or quarterly wine club shipment delivered to your own personal doorstep, you just came Home. Unfurl that wrinkled brow, worker bee! The Wine Evangelist is Here to Help.

Our Personal Wine Club Mission.
Friends, too much of our great society is satisfied with mediocrity. This very night, near a parking lot that used to be an open field, a family of four is grazing quietly, yoked to a chain restaurant with a sterile theme. They sometimes pay as much as 10 precious dollars and stand in line to see the base, banal, and forgettable.

Lastly, and most egregiously, they accept the industrial, boring wine lined up for them at eye level in the supermarket and peddled by other wine club pretenders.

A Boring Wine Club? No Sir. Life's Too Short.

After a life of quiet acquiescence to planned mediocrity, too many consumers drift into white-haired winter, and accept its attendant crossword puzzles, its haze-draped casinos, its light beer and bottom-shelf Gin. Years of authentic living are handed over - with nary a peep of complaint - to peddlers of the prefabricated.

The Road to Wine Club Salvation?
Brothers and sisters, this does not have to happen to you. There is no time to waste. One day the Bell Will Toll for Thee, as a man I admire once said. Join the Cult Wine Club and be saved! Join The Wine Evangelist and free yourself from wine club boredom! Get ready to behold wine club greatness!

The Cult Wine Club
The Wine Evangelist accepts all: escapees from the vegan lifestyle, CEOs and other hapless overproductives, those who enjoy yardwork, grown men who still play Nintendo, and even consumers of turkey bacon. No 21+ year old wine club lover with a valid credit card will be turned away from our wine club ministry. That's a promise.

CAST OUT your inner despiser of Pleasure!
END your acquiescence to the rule of inoffensive, mass-produced wine peddled through Wine Club apostates!
SET ALIGHT your pleasure centers with each monthly shipment of my blisteringly blissful, soul-thumping, HEDONIC TONICS!
INVEST in your sensual life! HAND the reins over to the Evangelist!
HALLELUJAH!

Your Brother in Dionysus,

The Wine Evangelist

Minister of Wine Gospel, Physician to the Reptilian Brain, and Discoverer and Chief Guardian of The Soulful Songbook of Authentic Living.